Bwin have been around for quite a while now – in fact, the original company has apparently started way back in 1997, so we're speaking about real bits of history here.
Bwin have been around for quite a while now – in fact, the original company has apparently started way back in 1997, so we're speaking about real bits of history here. Back in the day, they were the market leaders and perhaps even the main driving force behind the boom of the online gaming market, but, unsurprisingly, that position has been taken by others since then. Nonetheless, Bwin are still going strong and the foundations on which they've build their success are still firmly in place, so those of you who are looking for a new bookmaker to try should seriously consider adding Bwin to their arsenals.
One of the things that will catch your attention straight away is the excellent interface Bwin have in place. It took Bwin some time to get it right, but they eventually did and, since then, using Bwin really is a breeze. There's nothing clunky about it, it's so straightforward that you'll know exactly what you're doing at all times, and it has a very useful search function that will allow you to jump right to the market you're looking for.
The range of markets, both in pre-match betting and live betting, has always been one of Bwin's main selling points and, while they can't claim to have their rivals beaten anymore, they are still one of the finer bookmakers on this particular front and that can also be said about the odds department. They're not above the rest of the market, that much is clear, but there's still a lot to be liked. Couple that with the fact that Bwin were one of the very first online bookmakers to introduce mobile betting and live streaming and it will become easy to see that Bwin do have all the bases covered.
Finally, we should also mention the excellent loyalty scheme that allows you to collect points with every single bet you place and then exchange them for real money or other exciting gifts. Since you collect these points even by playing Bwin's poker and casino games, Bwin can be the ideal choice for those who want to enjoy all kinds of services while getting something extra for their loyalty.
Unfortunately, even Bwin have a few problems and, well, they certainly shouldn't go unnoticed. For starters, they really have become slightly stagnant in the last couple of years, seemingly becoming content with what they've already achieved. Granted, there have been some signs of things taking a turn for the better once again, but we guess that you simply can't expect anything cutting-edge from these guys right now. What's in place is there and works, but innovations are rare and far between.
Bwin have also been criticized for their relatively unresponsive customer support and generally average contact options. Don't worry, it's not like you couldn't get in touch with them if necessary, just don't expect the same level of comfort that you're getting at bookies like Bet365, who see that issue as a much more important one.
All in all, it seems impossible to go wrong with Bwin. It might not be the most innovative bookmaker out there at the moment, but, at the same time, these guys do all the important things right and the user interface is still one of the most comfortable we've ever seen, so we believe that you should certainly give Bwin a go. Despite it being quite dated, they also have the most intriguing loyalty scheme on the market, which might easily be the standout feature for many recreational punters – and Bwin will give you a lot to play with even if you don't want to stay for too long.