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William Hill

You've probably already heard about William Hill – and for a very good reason. The company was founded way back in 1934 and it has always been one of the industry leaders in the UK, having betting shops all over the country (it's no surprise that William Hill jobs are so popular) and also being one of the first traditional bookmakers that went online

William Hill Review

With such a long tradition, it's hardly surprising that it is also one of the most successful online bookmakers at the moment, with its main focus being on recreational bettors that will find betting online with William Hill incredibly easy and convenient. Thankfully, the bookmaker also seems to be constantly updating its services, which means that William Hill can easily become your number one choice.

In any case, plenty of players seem to be flocking to William Hill every day, so there has to be something special about these guys – and these things are all going to be examined in this review. Hopefully, they're going to convince you to give William Hill a shot – we can guarantee that you're not going to regret it!

William Hill Sports Betting

Let's start with examining the very heart of the business – the sports betting.Many things can be great, after all, but they count for nothing unless you can bet on your favourite sports at competitive odds, right? So, how good are the odds and the offered bets? Well, we've got some good news for you here – the odds are definitely competitive and the range of offered markets is even better than that. There are some omissions here and there, but, unless you're a fan of particularly exotic sports, you're simply never going to notice.

The interface of the website is so clean that even newcomers will be able to place their bets with ease – there's even a search function to help you find your desired selections, which is something that you're not going to find at most other online bookies.

Fans of live betting aren't going to be disappointed either, as William Hill offer plenty of in-play markets and also a special “Cash In” feature that allows players to settle their outstanding bets before the market is actually resulted. If there's anything we'd nonetheless like to complain about, it's the lack of a dedicated William Hill live scores function for matches that aren't offered in the live betting.

In any case, fans of football and horse racing are going to be incredibly pleased by what's on offer, as those sports are of particular importance to William Hill. We could go to great lengths when explaining what's so good about betting on football with these guys, but you're surely going to discover that yourself, so let's focus on the horse racing thing.

Basically, William Hill are like a heaven for horse racing fans. Not only are all the races covered, but the most important ones also have a video preview, giving you even more info to build on. And that isn't even the end of the story, as William Hill also offer a Best Odds Guarantee for horse racing, so you're never going to miss out on the top price. Live streams are available for most races as well, while many of them can also be replayed through the At the Races feature. Put simply, William Hill racing is the best racing out there.

William Hill sports betting

Mobile betting with William Hill

William Hill have always been following the latest trends and developments, so those who prefer smartphones and tablets instead of computers aren't going to miss out on anything substantial.

It's quite obvious that every single function can't be provided on the go, but William Hill are doing an incredible job in that regard and we can assure you that you're going to feel right at home even when using your portable device, be it an old-fashioned mobile phone or the latest iPad.

Those who want to get the most out of the William Hill mobile package should definitely consider downloading the specialized William Hill Android App (there's something available for virtually every single modern device).

Bonuses and Promotions

Some bookies, like Pinnacle, focus on bettors that consider themselves as professionals, while some, like William Hill, prefer to cater to the more recreational bettors. Well, to each his own, but the more casual approach to things usually means that there are more bonuses and promotions to be enjoyed – and William Hill are indeed no different in that regard.

So – is there anything special about the William Hill promotions? Well, first of all, there are so many of them that you'll sometimes have trouble to even know what they're all about – and that can never be a bad thing. Best odds guarantees on greyhound and horse racing are just the beginning – usually, you can also find bet refunds on certain events, accumulator insurances, and even risk-free financial bets. The casino and poker sections do, of course, have their own promotions and they are naturally not mutually exclusive.

Customer Service

All seems good, but is there anything really special when it comes to William Hill? Something that would allow the bookmaker to truly stand out? Well, the answer to that is yet – William Hill really care about their customers.

First of all, it's incredibly easy to reach the customer service if you need some assistance during your betting ventures – you can use a dedicated e-mail address, call the guys directly, or simply use the live chat function. A comprehensive help centre is also available in case you'll ever need to refresh the basics.

Secondly, there are the nice little details like the William Hill live streaming feature that undoubtedly push the entire betting experience even further. Players can also place comments on their bets and allow others to see them through the Tip Advisor feature, which should allow you to be even more confident while placing your own football tips.

And there's more that we could mention – for example, William Hill came up with the idea of having their very own radio and podcasts, which are definitely worth checking out if you want to stay informed and perhaps even learn something valuable that could then be used in your own sports betting strategies.

Other Services

Although sports betting is what William Hill have always been about, the recent diversification of the entire industry has led to an increased demand of casino and poker, which naturally forced every bookie to make a decision. And guess what – William Hill have jumped on the train and are now providing a complete package of services to their customers!

The William Hill casino is divided into two sections. Firstly, there's the classic casino that includes everything you'd imagine under that heading – typical casino games, top-notch video slots, scratch cards, etc. Secondly, there's the live casino that allows players to feel just like they would in a real brick-and-mortar casino and which includes classic card and table games.

The William Hill poker is a part of a larger network, which means that you'll always have someone to play against, although some of the promotions are exclusive to William Hill, which provides an added bonus to the entire venture. And the best part? Everything is accessible under a single William Hill login, so you will never have to go out of your way in order to enjoy these features.

The Cons

So far, so good – but there surely has to be something that we'd want to criticize, right? Well, the list isn't long, but yes, we do have to admit that we'd love to see some improvements being implemented in the near future.

For example, the restrictions on the live streaming could be lifted a bit, as the service can't be enjoyed to the fullest possible extent unless you come from the UK, which is certainly a bit of a hassle. The streaming interface could also be somehow integrated with the live betting, although we have to admit that this isn't a particularly big issue.

The constant casino advertisements seem to be a necessary evil these days, but a decrease in their prominence would certainly not hurt either. Finally, we also hope that the “Cash In” feature will become available for more sports and bets as soon as possible.


It's no surprise that William Hill are being regularly mentioned in the biggest news outlets. After all, they've always been among the industry's forerunners in the UK and they certainly haven't lost that status by going online. If anything, that change has boosted them to new heights and we're sure that everyone who's ever placed a bet online has already heard something about them.

And, at the end of the day, we simply have to say that their standing is fully justified – there really aren't any fundamentally better bookmakers on the market when it comes to recreational betting. Some bookies might be better at some things, but William Hill have some very strong selling points on their own and we urge you to give them a go, even if horse racing isn't your favourite sport. There's so much to be enjoyed at William Hill that it'd be wrong to not have an account at them!

Minimum Bet £0.03 singles or £0.01 multiple bets
Maximum Bet Determined on a bet-by-bet basis
Maximum Winning Varies by sport
Minimum Deposit £10
Deposit Methods MoneybookersVisaMastercardMaestroSoloSwitchNetellerPaypalClick2payPaysafecardClickandbuyUkash
Country Restrictions Bulgaria, Cuba, France, French Guiana, Guadeloupe, Hong Kong, Iran, Israel, Italy, Martinique, Myanmar, North Korea, Philippines, Réunion, Sudan, Syria, Turkey, United States and its territories
Odds Format EU, UK, US
Languages English, Český, Српски, Dansk, Deutsch, Español, Ελληνικά, Français, Magyar, Nederlands, Norsk, Polski, Português, Pусский, Română, Slovenski, Suomi, Svenska, Türkçe, 简体中文, 繁體中文
Established Online since 1998
License Gibraltar
Software Orbis

Contact William Hill

William Hill
Greenside House
50 Station Road
Wood Green
London N22 7TP, UK

UK Tel: 0800 085 6296
Intl Tel: 00800 3551 3551

Email: Customer Support

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