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With the Cricket World Cup well under way and the best teams in the world all fighting for superiority in the shorter form of the game on a daily basis, there is ample opportunity to make a tidy profit in a relatively short time. With wickets tumbling and the best big hitters out their strutting their stuff, who are thebookmakers you can trust to give you the best return, or offer something a bit different?

Bwin – 8/10

A name synonymous with European football giants having sponsored teams like AC Milan and Real Madrid, Bwin have the name and the reputation for sports betting, but do they have what it takes to make it in the world of cricket betting?  Simply put, yes. There website is clean and easy to understand and their odds are more than reasonable. Additional markets on other upcoming events like the English county championship the domestic one-day game is also a nice touch, and the betting slip system makes It clear to understand what bets you would like to place, then all you have to do is enter your stake, and if you are happy with the return then you are away. You can even bet on who will win the toss. It is nice to see cricket given a high priority amongst other more popular sports and not as some sort of afterthought. Their sign-up incentive isn’t as high as others but don’t let that put you off. Highly recommended.

Bet365 – 7/10

Amongst the most dynamic of bookies out there, if there is one thing these lot are not short of, it’s an offer or two. They’re big on cricket and offer plenty of in-game markets for you to consider, and they are as up to date as you like. Bet on how many runs will be scored off the next ball bowled, or even if the next over bowled will see an odd or even amount of runs conceded from it.
They also have a selection of broader markets such as the top run scorer at the tournament or the leading wicket taker, but it is the in-game markets where these boys excel. Look at the method of dismissal if you want to get in on the action during the game and get a decent return on your money – and if it’s a lesser team against one of the big boys, back the run out for decent odds. Bet lots but little with Bet365 and feel the excitement of trying to guess what will happen next.

Ladbrokes - 8/10

Ladbrokes Cricket Betting

Ladbrokes are one of the biggest and most established names out there. A fixture on any British street you can now take advantage of their years of expertise no matter where you are. Ladbrokes have built a reputation on consistency and always offering a decent price, so take your time and study. These guys know a thing or two about pricing so it will pay to consider why they have put certain outcomes at different odds. The upcoming South Africa v India game offers a good example. Two of the favourites for the tournament they know this will be a tight one and this is reflected in the odds. The South Africans are slight favourites despite India being the host nation and having an outstanding batting line up. Why? Well the teams met just before the tournament and South Africa came out on top in a close contest. There isn’t much these guys don’t know.

William Hill Review - 7/10

William Hill Cricket Betting

A name synonymous with betting, William Hill is another member of the old school that you can trust with your money. One thing that is apparent about their site is the amount of help and tips available. They have previews of each match at the World Cup to help you out with your decision and plenty of information is available at your fingertips. Their promotions may not be up there with the others, but being shy of gimmicks doesn’t mean they are the wrong choice. A really great feature is their on-air punditry, so you can tune-in and listen out for the best advice of how to react to the action as it happens. A great place for advice if you are unsure of what to do with your money.

Sportingbet – 6/10

Sportingbet Cricket Betting

One of the new wave of online-only bookmakers, Sporting bet don’t necessarily place an emphasis on cricket, but do offer good odds on the market they do cover. Their limited in game markets mean this isn’t the right place for the keenest of cricket punters but if you fancy a casual bet, on a reliable website with few thrills in an easy-to-understand format, this could well be your place. Sporting Bet do offer a couple of “feature” markets on the World Cup which could be of interest to anyone after something a bit different from the usual, their “cash bat” and “bowling blanks” markets offer a fun way to get involved with a safety net of your stake being returned if your batsman fails to reach double figures, in the “cash bat” market for example.

Expekt – 6/10

One of the lesser known names out there, what they lack in reputation they make up for with a spectacular site that you know you can trust. Once again their cricket markets are seriously lacking and they don’t offer any in-game betting. They may well add to their markets as the world cup goes on but at the moment it doesn’t offer much beyond your simple win/loss outcomes. They do have a good selection of video content for you to browse if you want to take on the latest sports news in general, but in terms of cricket it is probably best to give this one a miss. Their odds are very competitive and if you are a complete newcomer looking to dip your toes in the water then give them a go before moving on to one of the others. A word of caution here, their odds are decimalised and not fractional as usual. This won’t make much difference to the money you recoup with a successful bet, but be careful and don’t get confused, what you think is a steal could well be something different altogether.

Gamebookers – 7/10

Gamebookers Cricket Betting

Styling themselves as the “combi-kings” it’s easy to see what type of bet is best to place with Gamebooker. They offer very generous odds when you place more than one bet at once, so if you’re a fan of the accumulator, then this is the place for you. A 10% increase in the odds for any combination is a good incentive to get involved. Their website isn’t the most user-friendly for the rookie but once you manage to navigate your way around then there is plenty of cricket markets for you to consider. While they seem to offer a wide range of special markets, there is a lack of the more straight forward betting options such as top run scorer, which is baffling. They do have a couple of nice features which sets them apart however. One is the lucky dip option which randomly selects a set amount of bets for you if you are unsure of what to do and fancy throwing caution to the wind and the ability to flick between fractional and decimalised odds, which is nice touch. Gamebookers has the potential to be an excellent place for cricket betting, but just doesn’t feel quite there yet.

188bet - 3/10

A new name on the scene, 188bet have recently sponsored Premier League teams Bolton Wanderers and Wigan Athletic and work with a host of football and rugby clubs in an attempt to make a name for themselves.  They place a heavy emphasis on in-game betting but sadly cricket is far down the pecking order in their priorities. They offer little beyond who will win, and despite their attempts to promote themselves as in-game specialists they offer next to nothing in terms of live action for cricket fans. Odds on the limited markets they do offer are up-to-date but that offers little consolation. One to avoid if you are serious about cricket betting.

Stan James – 6/10

Stan James Cricket Betting

Another name that has a heavy presence on the British streets, Stan James is a trustworthy place to place a cricket bet – or it would be if it didn’t suffer the same fate as 188bet. While their reputation is exemplary, their match coupon offers little to inspire, although there are a few more options that their rivals. For example there is the choice of nine markets for the game between South Africa and Ireland, and they are all up to date. A really nice touch is the ability to watch some of the sporting action online if you have just placed a bet.
You have to be a UK resident, but if you have a positive balance or have recently placed a bet you can keep up to date with all the action on their specialist web-tv service. 
Stan James have an excellent knowledge of running a book so their odds are fair and reasonable, and you could do a lot worse that place a bet here – a few more additions to their cricket section such as more specials or even more generous odds would make them stand out but as it is they have little to make them stand out, even if they do little wrong.

Betfair – 9/10

Betfair Cricket Betting

If you are the betting partner of Manchester United and Barcelona, then it is fair to say you like to be associated with the best, and that is just what BetFair is. Known as a betting exchange rather than a straight-forward bookmakers, you bet against other punters, and either “back” a bet (ie the traditional method of predicting correctly an outcome) or “lay” (the opposite outcome to a backed bet) at odds set by other punters.

The system is difficult to understand but when you do come to terms with it (and you will do with the copious amount of help on offer) then you have one of the best places to bet on the net at your figure tips. The odds are generally above what you will expect and, as you would expect from one of the biggest betting sites online, it is secure and has something for everyone. Their range of markets are great especially for cricket and they have a couple of great feature bets for you to sink your teeth into including the betfair multiple which offers better odds for multiple bets as well as the ability to watch live sport free. Get past the basic concept and the slightly confusing layout and you have a simply brilliant place to put a cricket bet on. The best of the lot.

Bodog - 2/10

Bodog Cricket Betting

Not the most instantly recognisable name in the business, Bodog have been around for quite a while and are the name across the front of Fulham FC’s shirt. In game betting is not their thing as they don’t offer a single market on live games in the cricket World Cup. Aside from a few specials there is little reason for any serious cricket better to visit this site. Easy enough to navigate and good array of articles and information at your fingertips mean it isn’t totally hopeless but with its odds less than impressive this site lacks most of what its major competitors carry. Like its name, this one is a bit of dog.

Bet-at-home -  2/10

One for the casual betting public, bet-at-home gets off on the wrong foot immediately by labelling the World Cup as the “World Championships”. Their depth of knowledge is clearly not their strong point and their site leaves a lot to be desired, while their odds are even worse the Bodog’s. No in game markets and very few options for each match means bet-at-home isn’t really worth your time if cricket is your thing.

Unibet  - 5/10

A very nice looking site and a reputable name evidently doesn’t signal success. Unibet are the sponsors of Valencia football club and offer a safe place for you to put your money, but their token gesture of markets in their cricket betting section means that few with serious cricket betting intentions will come their way. Having said that their odds are good and they offer some fairly decent incentives to open an account with them. While not enough to steer you away from some of the bigger names in the industry, they have potential if they were to expand their cricket services.

Paddy Power - 9/10

Paddy Power Cricket Betting

Paddy Power have gone above and beyond in their recent TV ad campaign to try and persuade you to open an account with them and this is reflected in both their odds and their promotions. Their site offers great value and they have even developed a phone application for you to play with when you are on the road. A reputable name and a vast range of markets mean there is very little wrong with Paddy Power. Their special offer to refund your stake if a batsman you have backed for top runscorer if he is dismissed for a duck only sweetens the deal, while tools like their bet calculator are helpful, especially if you fancy an accumulator. Their in-game betting lets them down slightly but aside from that this site is almost perfect in most respects. Pushes BetFair all the way for the best cricket betting website, and if you are not worried about in-game markets then this is the best bar none.

Jetbull – 0/10

JetBull have no cricket betting options.

Pinnacle – 7/10

Pinnacle Sports Cricket Betting

Perhaps the most surprising of the let, or at least of the lesser known names, Pinnacle offers a good betting experience and probably the best odds out there. Some of the prices they offer are truly excellent, so even if their in-game betting will only be available for the knockout stages of the tournament, there are still plenty of reasons to come here. Although they offer little in the way of variation in terms of the markets they have, if you fancy trying somewhere a bit different that offers a very good return then Pinnacle is the site for you. They have plenty of tips for you to take in if you are a newcomer and the website is easy to navigate. All in all it is a pleasant experience, and if they can build their portfolio a little then the name Pinnacle may become much better known. A word of warning however, US citizens are not allowed to use their services because of the new UIGEA Laws.